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Posts Tagged ‘entrepreneurial journalism

What We’re Planning to Discuss on 6/3

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Indispensable.

Most often, we associate this word with emergency services, food and perhaps certain family and friends. But content? Not typically. Publishers have long capitalized on their content as a whole to drive readership and revenue. They’ve created “brands” with a stable of writers that not only produce specific kinds of stories, but infuse them with a flavor that only their publication can claim.  It’s kind of like a writer’s voice, although in this sense, it is more like a chorus.

And yet if writers and editors are to feed their families from here on, that needs to change. At the very least, argues journalist Robert Niles, writers and editors need to walk a mile in a publisher’s shoes, and that means thinking like an entrepreneur – who is by definition, an individualist.

We wonder who is already doing this. Who among you is creating content that readers consider to be indispensable? Further questions:

  • Writers: Tell us about your most successful story. What made it sing for readers?
  • Editors: What stories are readers connecting with most? What are their features?
  • All: As readers, what content do you find indispensable?

We’ll be discussing these questions and more tonight on #editorchat at 8:30pm EST.  Please drop us a comment in the box below if you have any further thoughts.

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Written by LydiaBreakfast

June 3, 2009 at 1:55 pm