Editorchat’s Blog

Where writers and editors connect

Posts Tagged ‘reader engagement

What We’re Planning to Discuss on 5/20

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Last week we took a leap across the Content Divide and discussed how best to deal with widening gap between working with fewer resources and staff and the demand for more and different kinds of content: multi-media, links, photos, etc. As vibrant as that conversation was, we’re struck by how few success stories there are to share.

Could this have anything to do with the social landscape of media? More specifically, we’re wondering if the gap is widening because of the philosophical differences between the old guard and the new school.  Interesting pieces on the generation gap in publishing can be found in Time Magazine, “When Gen X Rules the Workplace” and in Poynter Online where Kelly McBride tells Maureen Dowd to get with the (new) program in Dowd Could Learn from the ‘Retweet’ Ethic, Giving Credit Where it’s Due.”

Let’s talk about the Generation Gap:

Do you see a cultural shift occurring as social media levels the playing field between old and new forms of thought?

Is the old business model based on ad revenue and subscriptions so ingrained in the collective mindset of veterans that there is no room for creating a fresh (read: sustainable and profitable approach)?

Editors: How do you view other publications?  Are they competition for ad dollars and content? Why or why not?

Writers: How do you handle exclusive content?  Is it important to you to be first with a story, or will you be satisfied with telling the best story?

You may also enjoy Newsweek’s piece “Can Anything Save Magazines?” which argues for a return of the premium model in publishing.

If you have any other thoughts or questions, do drop us a line in the comment box.  See you all on Wednesday night, 8:30pm EST.

Written by LydiaBreakfast

May 18, 2009 at 8:32 pm

What We Are Discussing on #editorchat on 5/13

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A new survey from temp worker agency Kelly Services says that 26 percent of the population is now self-employed, up from 19 percent in 2006. With news of layoffs in virtually every American industry, it’s a good bet that this additional 7 percent includes unwilling freelancers. It’s certainly true in publishing. Former New Yorker writer Daniel Baum has been tweeting the story behind his firing in detail.

And yet amid the cutbacks is a stated desire among some publishers to produce more content than ever. BusinessWeek‘s John Byrne was on editorchat not long ago talking about filling digital pages through community engagement. We wonder if that’s all there is.

Is community the only way to bridge this emerging content divide, where few writers are asked to do more than ever? Specifically, we’re wondering:

Editors: Are you to trying to find new ways to generate more content, even with mandates to cut staff ?

Writers: Are editors asking you to produce more? What’s changed in your output routine?

Editors: What have you tried that’s worked in bridging the content divide?

Writers: Do you see the content divide as a threat or an opportunity?

For additional reading, take a look at Publishing Executive‘s piece “User Generated Content is Nothing New” and the Editor and Publisher article on the new WSJ code of conduct with regards to staff using Twitter and Facebook for their work

Drop us a comment below and tell us your stories of success or failure in bridging the content divide.  And join us tomorrow night when we’ll chat about these questions and more.

Written by LydiaBreakfast

May 12, 2009 at 1:40 pm

John A. Byrne guest moderates #editorchat 3-25

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As you know, John Byrne is the editor-in-chief of BusinessWeek.com and a digital journalism advocate.  As such, he’s amassed quite a following on Twitter and has been instrumental in the success of BusinessWeek’s reader engagement.  We are thrilled to be able to draw on his expertise with aggregating user content for this edition of #editorchat. 

Some of the questions that may be discussed tonight with him at the helm include:

What does the process of aggregating user content mean for writers and editors?
 
You often tweet about user-generated story ideas. How important are blogs and user comments in generating topics?
Should editors rely on social media to provide a gauge to determine the popularity of a story?
There was some talk on Twitter yesterday about an MSNBC story http://www.msnbc.msn.com/id/29796962/ originating from a blog post, yet the journalist never linked back or sourced that original post.  How closely are editors monitoring writers’ sources for this type of story?
What due diligence steps should writers and editors take when turning to readers and the broader Web community for content?

Does community-driven news and narrative mean the end of the static story? And if so, is that a problem of opportunity for publishers?

Will community content require more or less staff? Will publishers need more writers? Will newsrooms need more reporters? Will any of them want more freelancers?

What has been the pay-off of using social media?
 
Does it inform the processes of journalism, traffic, buzz, even customer service?

 
What media brands do you think get it (are you learning from)?
 

Any mistakes you’ve made or lessons you have learned along the way?

We may not have time to hit all of these questions, but we sure hope you’ll join us for what is sure to be a lively discussion.  As always, Tim and I will be on hand to keep things flowing smoothly.  If you have any suggestions or questions, send them to us here.